
Visual Identity
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- project details
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Square EightMacau - 2017
SQUARE EIGHT is a concept restaurant located in the MGM Macau.
SQUARE EIGHT consists of NORTHERN KITCHEN and SOUTHERN GARDEN,and they respectively provide the unique flavors of the north and the south of China.
Northern cooking method focuses on the knives, so we extract the elements of the straight and slash form of the knives when the food is cut by the chef.
Southern cooking focus on the exquisite and beauty of the food, so we extract the floral elements which the chefs always use to decorate the plate.
On the logo design, we blend two elements of the South and North in two octagons to form the image of the arabic number “8”, which can enhance its memorability.
Visual Identity
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