Café Free is the first bakery in Macau, which promotes “no chemical additives” in bakery products.
We re-designed its old brand image and aimed to bring refreshment
to local citizen.
On one hand, we found an interesting element from the bakery, which is the yeast to develop into interactive characters and illustration stories that happen in the bakery everyday.
On the other hand, we had created a simple but unique font to deliver the message of the brand, which promotes the attitude of slowing down and enjoying every little details in life.
In addition, for the package design of the bakery products, we have develop series of birthday cake package, which enhance more interaction with the customers and bring more fun to the party.

Illustration, Packaging, Visual Identity