6075 Macao Hotel Art Fair is a platform for promoting young artists. “Youth” and “Art” are the main ideas of the Art Fair, that way for the 2th of 6075 Macao Hotel Art Fair, we refreshed the whole visual identity into a bright and vivid impression to express the youthful mood of the event.

“6075 Macau Hotel Art Fair” is the first art fair in Macau showcasing artworks in hotel rooms. It aims to promote tourism and support the development of creative industries, bringing creativity into the homely hotel rooms.

The concept of the logo design is from the floor plans of the hotel room which look like frames. The gaps in-between the frames in the logo symbolized 6075 Macau Hotel Art Fair as a platform welcoming people from all over the world.

The concept of the DNA design is from the floating smoke, it’s like the imagination, which always keeps changing. When the smoke flows into the hotel room, you can imagine that the hotel is filled with the imagination of the artists.

Event, Visual Identity