The brand’s press conference of Min Xia Wu

Held in Beijing Sina Plaza on September 20 2017, the press conference of Wu Minxia, former 5-time Olympic diving champion launched her own personal brand MXW (Chinese version: 敏行者) .

MXW aims to provide swimming related sportswear and sports equipment to teenagers and families.More than 30 well-known medias attended the press conference, including Xinhua News Agency, People’s Network, Sina Sports, Beijing Daily etc.

The brand visual image is designed by ChiiiDesign. Mann Lao, the creative director as a representative, attended the press conference.

At the press conference, Mann had explained the concept of the branding design of MXW. We used water as the main theme, the dynamism of the water formed the shape of a crown, consists the main logo elements.

In addition, Mann also revealed about the brand visual direction of the product design in the future.The idea is from the line which is extract from the logo element, and the combination of lines to form all sense of the graphics.

All in all this is a bright beginning. In the future, we will launch series of designers’ products in future cooperations with MXW. Please look forward to it!

Published on 11 Oct 2017