Ban Xue Gang High-Tech Zone Urban Quality Improvement International Design Competition

Thanks for the invitation from the Ban Xue Gang High-Tech Zone Urban Quality Improvement International Design Competition. Our creative director, Mann Lao, represented Chiii Design as one of the judges in this Competition.

This international competition is held according to orientation of Ban Xue Gang High-Tech Zone required by the municipality of Shenzhen to make it “the precursor demonstrative area of Eastward Strategy”, “the key area of Shenzhen urban quality improvement”, and Shenzhen’s objective of creating the “Cleanest City of the Nation” and “World Renowned Flower City”, and building “National Forest City” work arrangement, and in order to improve quality of the core area of Ban Xue Gang High-Tech Zone, improve sub-district environment, promote sub-district image, and support sustainable and healthy development of the industry at Ban Xue Gang High-Tech Zone, and at the same time connect to the overall urban planning execution plan of Ban Xue Gang High-Tech Zone and ensure periodical results are enacted.

Four projects are involved in this competition.

The judges of the ”Ban Xue Gang High-Tech Zone Urban VI and Application Design International Competition” included Kan Tai-keung, Kenya Hara, Han Jiaying, ken-tsai lee, Huangyang, Xiaodu Liu and Mann Lao, who were from domestic and foreign industry authorities.

They carefully and rigorously reviewed the entries from all over the world, and had selected the work that is suitable for the development of Ban Xue Gang High-Tech Zone Urban.

As one of the judges, Mann said that the brand image of the development of the urban area should convey a spirit or a cultural feature that can communicate to the outside world. Therefore, in visual applications, instead of a traditional brand logo, he believes that communicative brand symbols and elements would be a more feasible and extensible application of the city’s future visual image system.

After a heated discussions, finally a set of image recognition system solution was chosen, which is the most suitable for Ban Xue Gang High-Tech Zone Urban, and we are look forward to the application of the works in the future.

Published on 19 Apr 2018