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The brand’s press conference of Meg-Star Group
The Meg-Star Group hosted a charity night and reunion gala dinner at the Kashgar Grand Ballroom in Sheraton Grand Macao Hotel Cotai Central on February 5th 2018.
Witnessed by more than 3,000 guests and the media, the Meg-Star Group released its new brand image during the event. Hong Kong star Julian Cheung ChiLam was invited as the spokesperson of the brand and a new corporate video filmed the new spokesperson was also premiered.
Chiii Design is proud to create the new brand image for the Meg-Star Group.
As a diversified service provider, the Meg-Star Group has expanded its business to overseas markets.
In addition, the development of the group is inseparable from the unity and efforts of all shareholders and colleagues, that’s why for the logo design, we extract the “cohesion of star” as the main design concept, with different sizes of stars condensed into a glittering superstar.
The Meg-Star Group also released a new sub-brand, the Meg-Star Charity at dinner.
The design concept of the Meg-Star Charity is based on the visual element of Meg-Star Group, integrating the concept of meteor and love, to express the idea of the Meg-Star Charity bringing meteors together into love to fulfilling people’s wishes.The brand color is the same as the Group in order to maintain unity.
Published on 13 Feb 2018
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